The Rise of Labubus: A Trend That Challenges Social Norms
When Bobby Solez steps out in public, he often gets labeled as the “Labubu guy.” Whether it’s at the mall or a local grocery store, people sometimes react with surprise or confusion. However, younger individuals tend to be more enthusiastic, often asking where he got his Labubu. This unique toy has become a symbol of both fascination and controversy.
What Are Labubus?
Originally created in 2015 by Hong Kong-based artist Kasing Lung, Labubus are small, fuzzy key ring toys featuring creatures with fangs, mischievous smiles, and bunny-like ears. Their popularity skyrocketed after being acquired by Chinese collectibles retailer Pop Mart in 2019. Celebrities like Blackpink’s Lisa and tennis star Naomi Osaka have also been seen with them, further boosting their appeal.
Today, you can spot Labubus hanging from purses, belt loops, or even on bags. But for men, owning one can lead to mixed reactions. Solez, a fashion influencer from Westchester, New York, has faced comments like, “You’re a grown man, why are you doing this?” His experiences highlight the polarizing nature of male Labubu ownership.
The Debate Around Male Ownership
Dillon Brooks, a former Houston Rockets forward, sparked laughter during an NBA playoff game when he was seen with a peach-colored Labubu swinging from his bag. Charles Barkley quipped, “Is that a damn bunny on his hip?” Such moments reflect the broader societal judgment towards men who embrace these toys.
Some critics argue that men who own Labubus are engaging in “performative male” behavior, using them as a way to attract attention or appear more relatable. However, many male owners insist they are not pretending to be someone they’re not. Instead, they genuinely enjoy the fun and uniqueness of Labubus as fashion accessories and conversation starters.
Why Men Are Embracing Labubus
According to Zoe Fraade-Blanar, co-founder of Squishable and co-author of “Superfandom,” Labubus are not just comfort objects but design pieces meant to be displayed. “You’re not buying a Labubu to hug it. You’re buying it to show it off,” she said. Their unique, often unsettling design makes them stand out, appealing to those who appreciate the blend of cuteness and edginess.
For some men, carrying a Labubu is less about femininity and more about personal style. Roland Austria, a government employee in Japan, said he enjoys wearing them on his bag because they match his outfit and add a fun element to his daily life. Others find them a safe way to express their interests without feeling judged.
The Collectible Appeal
Labubus have also become a profitable commodity, with some fetching high prices on resale markets. Pop Mart’s “blind box” strategy, where buyers don’t know which Labubu they’ll get, adds to the excitement and collectibility. Solez initially bought them for content creation, but they’ve since evolved into a meaningful hobby, offering a sense of nostalgia and joy.
Quentin Protsenko, a regulatory affairs manager in France, and his wife initially bought Labubus to resell but ended up keeping them due to their unique charm. Despite the occasional strange looks, they now consider them a shared hobby that brings people together.
Beyond Fashion: A Nostalgic Comfort
The appeal of Labubus extends beyond fashion. Many adults still cherish childhood stuffed animals, and Labubus offer a modern twist on that comfort. A 2017 survey found that most adults still have a childhood stuffed animal, with 40% sleeping with it. Labubus provide a similar sense of nostalgia but in a more portable and stylish form.
Fraade-Blanar suggests that Labubus allow people to reconnect with their inner child in a socially acceptable way. “By wrapping it in that ironic, cool, sort of counter-cultural package, these are toys that are safe for everyone,” she said.
Embracing the Joy
Despite the judgment, many Labubu owners encourage others to embrace their interests without shame. Solez believes that owning a Labubu can build confidence and serve as a conversation starter. Protsenko agrees, saying that if someone makes fun of it, it shouldn’t matter. “Be proud of what you like, and if it’s a stuffed monster, just be happy with it.”
In a world that often takes life too seriously, Labubus offer a reminder to embrace fun and whimsy. As Solez puts it, “I’m just trying to have fun in this life. I don’t take life too serious. And these things are a way to keep things not as serious.”
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