Business Matters: Music-Powered Workouts at Young Fitness

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A Personal Journey into Fitness

Heather Young, 39, is the owner of Young Fitness, a fitness studio located at 718 George Street. The business offers personal training sessions, pound workouts, and kettlebell exercises. Each session can accommodate between six to 12 participants, depending on the type of workout. Heather is the sole employee at Young Fitness, and clients can schedule sessions by calling 989-450-9817. Additionally, the business maintains an active presence on Facebook.

Background and Inspiration

Heather grew up in Auburn before relocating to Midland in 2013. She attended Delta College, where she earned her associate’s degree in physical therapy. Before launching her own business, she worked at a nursing home. Today, she lives with her husband and their three children.

Heather's journey into the fitness industry began with a personal transformation. She discovered pound fitness, a high-energy workout that combines music with movement. This experience sparked her passion for fitness, which she now shares with others through her business.

Why Midland?

Midland has proven to be an ideal location for Heather’s business. She believes there are ample opportunities due to the diverse community, with various age groups and interests. The city also has multiple fitness options, allowing businesses like hers to find their niche. For Heather, the sense of community is a key factor in her success. She aims to create a "third place" where people can gather outside of work or home.

Community Involvement

Heather actively participates in local events and initiatives. She is preparing for Neighboring Week, during which she will offer free 25-minute workouts to anyone in the neighborhood. She plans to host these sessions every hour from 2 p.m. to 6 p.m. Another way she gives back is through the Shamrock Sip and Strut downtown event, where she brings a group together for a fun activity.

Additionally, she organizes an annual "Pound for Pride" event, donating a portion of the proceeds to the Great Lakes Bay. These efforts reflect her commitment to the community.

Hobbies and Interests

Beyond her work, Heather enjoys fitness, boating, and spending time with her family. She finds that maintaining a healthy lifestyle is essential for both physical and mental well-being. Her passion for pound fitness keeps her motivated, and she continues to teach classes as a personal practice.

Collaborations and Partnerships

Heather collaborates with local businesses to enhance her services. One such partnership is with Dr. Teona from the Obesity Medicine Metabolic Clinic, who refers clients seeking personal training. Heather also works with other local professionals, such as a beautician, to create unique events like the "Lipstick and Lift Sticks" initiative, which promotes women's empowerment.

Final Thoughts

Young Fitness offers weekly challenges that encourage members to stay active and engaged. For example, the September challenge focused on walking 10,000 steps daily to raise awareness about suicide prevention. This year, the October challenge aligns with Midland’s city-wide Walktober event, inviting participants to join a team. Those interested can find the "Young Fitness" team on an app and join the movement.

Heather continues to inspire others through her dedication to fitness and community involvement. Her story highlights the importance of passion, perseverance, and connection in building a successful business.

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