UI Masters Students Visit UAC Foods for Real-World Insight

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Enhancing Academic-Industry Collaboration Through Field Experience

Students from the Department of Marketing and Consumer Studies at the University of Ibadan (UI) recently embarked on an industrial field trip to UAC Foods Limited, a leading Fast-Moving Consumer Goods (FMCG) company in Nigeria. The purpose of the visit was to strengthen corporate-academic collaboration by offering students hands-on exposure to real-world business operations.

The trip included visits to both the corporate headquarters in Ojota, Lagos, and the dairies production facility in Ikeja. Led by Dr. Samuel Orekoya, Reader and Head of Department; Dr. Oluseyi Ajayi, Postgraduate Sub-Dean; and Dr. Adeola Ayodele, Postgraduate Examination Officer, the students were guided through various departments within the company.

Exposure to Corporate Operations

At the Oregun Road factory, the students were given a comprehensive tour by Mr. Godson Duru, the Production Manager, along with his team. They visited the Logistics Department, Production Department, and the Quality Assurance Laboratory, where they gained firsthand knowledge of how one of Nigeria’s top FMCG companies ensures product quality and operational efficiency.

Upon arrival at the Ojota Office, the students were warmly received by Mr. Ayo Awosika, General Manager (Commercial), who represented the Managing Director, Mr. Oluyemi Oloyede. Awosika expressed the company’s commitment to deepening engagement with UI, particularly with the Department of Marketing and Consumer Studies.

Commitment to Knowledge Sharing and Partnerships

Awosika emphasized that UAC Foods is open to collaboration with academic institutions. He stated, “We are always available to support you whenever you need us. If you reach out, we will respond.” He also highlighted the company’s dedication to fostering industry-academia partnerships as part of its broader Corporate Social Responsibility (CSR) initiatives.

During the visit, senior executives, including unit heads and brand managers, provided an in-depth briefing on the company's operational, marketing, and innovation strategies. Awosika affirmed the company’s market leadership, saying, “We are the leading brand today because we take bold steps. We lead the conversation.”

Insights on Innovation and Branding

Mr. Ayodele Ayoola, Head of Product Development and Marketing, led a session on New Product Development (NPD). He stressed the importance of listening to consumers, continuous process improvement, and regulatory compliance in driving UAC Foods’ success.

Mr. Sylvester Nwanze, National Trade Marketing and Strategy Manager, shared insights on brand philosophy, market strategy, and innovation science. He explained that brands like Gala maintain their dominance by combining consumer insights, innovation, and execution. “We are meeting consumers at any frequency, which is why UAC Foods is the best in the FMCG sector,” he said.

Miss Seyi Afolayan, Brand Manager for Snacks, discussed Gala’s market strategy, including partnerships with over 100 schools in 2025 and digital engagement initiatives. She highlighted how product extensions like Chin-Chin reflect the company’s innovation culture, while digital marketing enhances community management and engagement.

Highlighting Key Products and Strategies

Uchechi Chiabuotu, Brand Manager for Diaries and SWAN, disclosed that the premium SWAN Water, produced in Plateau State, is endorsed by the Nigerian Medical Association (NMA). She emphasized the brand’s early market advantage, cultural relevance, strong distribution networks, and strategic partnerships.

Chidinma Ifechukwu, Assistant Brand Manager for Zuri Seasoning, described the product as a “brand promise” with the tagline “Making Everyday Cooking Fun.” She highlighted its variety of variants and SKU strategy, noting that UAC Foods’ portfolio includes other popular products such as Gala Sausage Roll, Gala Chin Chin, SWAN Natural Spring Water, and Supreme Ice Cream.

Student Perspectives and Future Opportunities

Dr. Orekoya expressed deep appreciation for the company’s hospitality, stating that the visit reinforced classroom learning and exposed students to real-world business operations. He also thanked UAC Foods for providing this invaluable opportunity.

Dr. Ajayi praised the warm reception and urged students to leverage the experience. He requested internship opportunities for UI students from the FMCG company. Dr. Adeola Ayodele added that the field trip helps bridge the gap between academia and industry, offering practical exposure to corporate operations.

Miss Shalom Obisesan, President of the Postgraduate Marketing Students Association, described the experience as exciting and insightful. She noted that students learned about every stage of the process, from warehousing to production, ideation, and conceptualization. “We were not just fed with food, but also with knowledge,” she said. “The experience has been invaluable, and we truly appreciate the opportunity.”