Trader Joe's unveils 2026's top products in grocery's ultimate showcase with a shocking winner
Trader Joe’s Unveils 2026 Customer Choice Awards Winners
Trader Joe’s shoppers have once again shown their preference for the best products, and the results are in. The cult grocery chain has announced the winners of its 2026 Customer Choice Awards, highlighting the products that customers love and keep coming back to. This year, the Steamed Pork & Ginger Soup Dumplings have claimed the top spot as the overall favorite, beating out other popular items like Butternut Squash Mac & Cheese and Butter Chicken with Basmati Rice.
The soup dumplings, which were previously second place, have now taken the number one position after a nationwide customer vote. Fans have praised the dish for its savory pork filling, gingery kick, and rich broth inside tender wrappers. The product, inspired by xiao long bao from Jiangsu province in China, is priced at $3.49 and has become a staple in many households.
Favorite Overall Product
Steamed Pork & Ginger Soup Dumplings have finally secured the top spot, surpassing previous winners such as Chili & Lime Flavored Rolled Corn Tortilla Chips. The dish has consistently been a fan favorite and has now officially become the most-loved product of the year. In this year's rankings, it also beat seasonal favorites like Butternut Squash Mac & Cheese and Butter Chicken to claim the title.
Favorite New Product
For the first time, Protein Pancakes have taken the crown as the favorite new product. These microwave-ready pancakes offer 20 grams of protein per pack and are made using cottage cheese and egg whites. They can be cooked in just 15 seconds and have become a hit among health-conscious customers and fitness enthusiasts. Priced at $3.79, they are a quick and nutritious breakfast option. Other notable newcomers included Sour Strawberry Candy Belts, Garlic Butter Irish Potato Chips, Hot Honey Popcorn, and Ketchup Flavored Lattice Potato Chips.
Favorite Beverage
Spiced Cider has been recognized as the favorite beverage, earning its place in the Hall of Fame after winning more than five times. This fall-season drink is known for its warm spice blend and no-sugar-added recipe. Made with American-grown apples and flavored with cinnamon, allspice, and cloves, it costs $3.99 and is a perfect winter-warmer or autumn treat. First introduced over 20 years ago, the cider is still available in stores.
Favorite Cheese
Goat Cheese has reclaimed the top spot as the favorite cheese, with shoppers once again naming it the most reliable choice in the cheese aisle. Other top contenders included Syrah Soaked Toscano Cheese Spread & Dip, the Cheese Shopping Bag (a tote to carry groceries), Saint André Triple Crème Brie, and English Cheddar with Caramelized Onions.
Favorite Produce
Teeny Tiny Avocados have dominated the produce category once again, praised for their portion-controlled size that helps reduce waste and prevent browning leftovers. Despite rising prices elsewhere, Trader Joe’s offers six of these mini avocados for $3.99. Other runners-up included Gone Bananas!, Blueberries, Honeycrisp Apples, and Organic Persian Cucumbers.
Favorite Appetizer
Creamy Spinach & Artichoke Dip has retained its position as the favorite appetizer, continuing to be a party staple. Priced at $3.79, this dip combines artichokes, spinach, Swiss and Parmesan cheeses, along with herbs and spices. It remains a crowd-pleaser, with other top contenders including Jalapeño & Cream Cheese Crispy Wontons, Vegetable Bird's Nests with Soy Dipping Sauce, Parmesan Pastry Pups, and Greek Spanikopita.
Favorite Breakfast & Brunch
Hashbrowns have remained unbeatable in the breakfast and brunch category, outperforming croissants, griddle cakes, and even last year’s popular pancakes. This year-round staple is priced at $2.99 and is a go-to for many. Other runners-up included Chocolate Croissants, Dutch Griddle Cakes, Four Almond Croissants, and the aforementioned Protein Pancakes.
Favorite Lunch & Dinner
Butter Chicken with Basmati Rice has held onto its spot as the favorite lunch and dinner item. Customers praise the dish for being a convenient and flavorful meal. One customer said, “My household loves this one, and it’s actually the most eaten of the frozen meals I buy from TJ’s.” Another added, “It’s great with the garlic naan.”
Favorite Snack
Garlic Butter Irish Potato Chips have officially graduated to snack royalty, winning over fans with their buttery, garlicky crunch. Made in Ireland with Irish potatoes, these chips are priced at $2.99 and are a favorite among many. Other top contenders included Organic Elote Corn Chip Dippers, Ridge Cut Potato Chips Seasoned with Horseradish & Chives, Patio Potato Chips, and World's Puffiest White Cheddar Corn Puffs.
Favorite Sweet Treat
Sublime Ice Cream Sandwiches have returned to the top as the favorite sweet treat, with customers once again backing the chocolate-chip-packed classic. These decadent treats have been a permanent fixture at Trader Joe’s for decades and cost $4.99. One customer stated, “My absolute favorite,” while another exclaimed, “Just tried them for the first time and HOLY MOLY they are perfection.”
Favorite Bath, Body & Home
Brazil Nut Body Butter has claimed the top non-food honor, offering luxury vibes at a bargain price. According to Trader Joe’s, the body butter is one-fifth the price of similar products on the market. Other top scorers included Ultra Moisturizing Hand Cream, Daily Facial Sunscreen SPF 40, Coconut Body Butter, and Cedar Balsam Scented Candle.
Some of the winners are seasonal and won’t be available year-round, but Trader Joe’s ensures that every store serves as a “trophy case” for its most-loved items when they are available.
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