Pizza Hut Pakistan Launches New Growth Era with Rustam Foods
A New Era for Pizza Hut in Pakistan
Rustam Foods Pvt. Ltd. has taken on a pivotal role in the evolution of Pizza Hut in Pakistan, becoming the official and sole authorized franchise partner for the brand starting from October 2024. This marks a significant milestone in the history of Pizza Hut in the country, which has been part of Pakistan's culinary landscape since 1993 as the first international restaurant chain to set up operations.
The partnership between Pizza Hut and Rustam Foods is built on a foundation of shared values and a commitment to excellence. Scott Hudson, General Manager for Pizza Hut in the Middle East and Africa, expressed his enthusiasm about the collaboration. He highlighted the dedication of Rustam Foods to maintaining high standards of quality and operational efficiency. "We couldn't be happier to be working with them to serve the great taste of Pizza Hut to Pakistan," he said.
Rustam Foods' Strategic Approach
Under the leadership of Zaka Dogar, CEO of Rustam Foods, the relaunch of Pizza Hut in Pakistan has been carefully planned. The company has focused on rebuilding supply chains and ensuring that all ingredients meet global standards. This approach emphasizes consistency and quality across all locations.
Rather than opting for rapid expansion through franchising, Rustam Foods has chosen a company-owned store model. This strategy prioritizes accountability and brand integrity. In just the first year of operations, the company has successfully launched 14 stores in Lahore and 2 in Islamabad, all operating under strict quality and compliance standards.
This growth has also led to the creation of hundreds of jobs in Pakistan. Rustam Foods continues to focus on training, mentorship, and career development, reinforcing its legacy as a talent incubator in the food and hospitality industry.
Expansion Plans and Future Growth
Looking ahead, Rustam Foods is preparing for the next phase of Pizza Hut's expansion into additional major cities across Pakistan. New restaurants are planned for 2026, including a flagship outlet in Lake City Lahore, as well as locations in Rawalpindi, Peshawar, Faisalabad, and Multan.
These new outlets will reflect Pizza Hut's latest global brand positioning, 'Feed Good Times,' while being locally operated and managed by Rustam Foods teams. The brand remains committed to delivering an exceptional dining experience that aligns with its global standards.
Diverse Menu Options
Pizza Hut's menu offers a wide range of options to cater to different tastes. Guests can enjoy the world-famous crusts, such as the Original Pan, Thin and Crispy, and the much-loved Stuffed Crust, including the globally celebrated Cheesy Stuffed Crust and locally inspired options like the Kebab Stuffed Crust. Signature favorites like Super Supreme, Spicy Chicken Ranch, Chicken Fajita, and Classic Pepperoni are also available.
To complement the main dishes, Pizza Hut offers a variety of legendary sides, including garlic bread, chicken wings, wedges, and spin rolls, along with indulgent desserts such as the famous Hershey’s Cookie.
Commitment to Quality and Innovation
With these new openings, Pizza Hut Pakistan reaffirms its commitment to delivering great food, memorable experiences, and moments of joy that keep people coming back for more. The brand continues to lead in innovation, having pioneered the first online food order in 1994. Today, over half of transactions worldwide come from digital orders, showcasing Pizza Hut's ongoing leadership in the digital and technology space.
Pizza Hut, a subsidiary of Yum! Brands, Inc., has a rich history dating back to 1958 when it was founded in Wichita, Kansas. With nearly 20,000 restaurants in more than 110 markets and territories, the brand has established itself as a global leader in the pizza category. It remains dedicated to making a positive impact on employees, communities, and the environment through initiatives focused on equity, sustainability, and packaging improvements.
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