Exclusive: Kourtney Kardashian's Lemme Launches Immunity Gummies for Cold Season
Expanding Wellness with Lemme Immunity
Kourtney Kardashian Barker is taking a bold step in the wellness industry by launching Lemme Immunity, a gummy supplement designed to support immune function year-round. Priced at $30, this product combines clinically studied postbiotic strains, vitamin C, vitamin D, zinc, and astragalus root to create a comprehensive immune-boosting formula. The supplement will be available directly to consumers starting September 16 and will also be sold at Target beginning October 5.
Kardashian Barker emphasized the importance of consistency in her personal wellness routine. “My personal wellness routine has always been about doing the little things consistently that add up,” she shared. “I wanted Lemme Immunity to reflect that same idea.”
Simon Huck, cofounder of Lemme, revealed that the development of Lemme Immunity was on the brand’s roadmap for two years. He noted that immunity is often the starting point for many people when it comes to supplements. “When we looked into our vitamin cabinet, we had 90% Lemme supplements, but we were still shopping elsewhere in the immunity category,” he explained. “We started to speak to our community, and so many were looking for a one-stop shop for immune defense.”
While the launch coincides with cold and flu season, the product is intended for daily use throughout the year. “We're programmed in our head to take immunity products when we feel we're getting sick, or as we go into flu season or cold season, when it actually is a 365 approach,” Huck said. “You should be taking your immunity product every single day to support your immune system.”
The formula includes familiar immune-boosting ingredients like vitamin C and D, but the patented postbiotic LAC-Shield is the standout component. “Seventy percent of your immune function is in your gut, which is why it was so important to have that in our formulation,” Huck added.
Dr. Kathleen Valenton, a member of Lemme’s medical advisory board, highlighted the significance of the postbiotic strain used in the product. “What makes Lemme Immunity stand out is its use of a unique and highly researched postbiotic strain, which is an exciting area of gut and immune health science right now. It's a smarter, more natural way to help keep your body's defenses strong every day.”
Lemme is expanding its presence through Target, where it will debut Lemme Immunity alongside other popular products such as Purr Gummies, Debloat Gummies, Sleep Gummies, Burn Capsules, Tone Gummies, Play Gummies, Fiber Gummies, Chill Gummies, Glow Gummies, and Focus Gummies. “Target has been the perfect home for Lemme and we're proud to now be the number-one beauty ingestible brand there,” Huck said. “Launching Lemme Immunity Gummies at Target means even more consumers can easily access our science-driven formulations right where they already shop for their wellness essentials.”
As the brand continues to grow, Huck noted that consumer interest in different formats is increasing. So far, Lemme has offered capsules, tinctures, chews, lollipops, and gummies. “What we launched as a limited-edition was our lollipop, which is our Lemme Glow lollipop. I cannot tell you how much we hear from consumers on TikTok and Instagram that they want lollipops back from us,” he said. “We have learned that the customer is looking for those innovative formats. That's something we are working on, and you're going to continue to see in the next 12-to-24 months.”
Huck also mentioned that the brand plans several new launches through the end of 2025, with expansions into new categories and formats planned for 2026. “I think about Lemme as a toolbox of products you can reach for at different moments in your life,” Kardashian Barker said. “Gut health and immunity are important pillars, but there's still so much more to do in women's health, and it feels like we are just getting started.”
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